Author name: Damian Koniuszy

UX audit – What is it? Why is it worth conducting a website usability audit?

Let us assume that you run the Internet store or a campaign for an online store. You notice that users find your eCommerce via the search engine and visit the homepage or are referred to a specific product from ads. They browse available items, and even commence the payment process, but do not finalize a […]

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Custom Conversion Rate Monitoring System for Google Analytics

What are custom alerts? One of the most important functionalities of Google Analytics is custom alerts that we can configure at the view level. Alerts let you monitor traffic on your site and receive notifications when something unusual happens to traffic. Two of the basic parameters that you should be monitoring using alerts is the

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The Complete Guide to AWIN Journey Tag Setup and Conversion Tracking with Google Tag Manager

Awin is one of the largest affiliate networks in the world. It brings together thousands of advertisers and publishers around the world to deliver conversions to clients. With affiliate marketing, advertisers can reach new users by working with publishers who, through their own user base, are able to promote products and services of the potential

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Automate DisplayVideo360 (Doubleclick Bid Manager) reports

DisplayVideo360 is a part of Google Marketing Platform and is a great tool for clients that need more than Google Ads. Thanks to advanced targeting options and the reporting features you can optimize the campaigns with advanced data. Although we do see a lot of advantages of using DV360 (DisplayVideo360) one thing that for us

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The Ultimate List of Google Analytics and GTM blogs to follow

Last Updated: 1st of Dec 2020 Digital Analytics is a very fast-paced industry, and to be on top of your game you need to know what is happening all the time. In MTR (that’s what we call ourselves) we have created the ULTIMATE list of blog and experts to follow. There is no specific order

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