Recover 30-50% of Data You're Currently Losing

Ad blockers, Safari's ITP, privacy regulations — they're all eating your data. Server-side tracking fixes that by moving data collection from the browser to your own server.

Why you're losing data

Ad blockers: 30-40% of users block tracking scripts. Your Google Analytics and Facebook Pixel never fire for these visitors.

 

Browser restrictions: Safari’s ITP limits cookies to 7 days (or 24 hours for some). Your attribution windows are broken before the purchase happens.

 

Third-party cookie death: Chrome is finally deprecating third-party cookies. If you haven’t moved to first-party data strategy, you’re running out of time.

How server-side tracking works

Instead of sending data directly from the user’s browser to Google/Facebook/etc., server-side tracking routes everything through your own server first.

 

1. User visits your site — A minimal, first-party script collects data

2. Data goes to your server — Google Cloud or AWS container you control

3. Server sends to platforms — GA4, Facebook CAPI, Google Ads, TikTok, etc.

 

Because it’s first-party, ad blockers don’t block it. Because it’s server-side, browser restrictions don’t apply. Because you control the server, you control your data.

Implementation packages

Option Best For Timeline Investment
Essential Small e-commerce, startups 2-3 weeks From €2,500
Professional Growing e-commerce, B2B SaaS 3-4 weeks From €5,000
Enterprise Large e-commerce, complex setups 4-6 weeks Custom pricing

Implementation process

1

1

We analyze your current tracking setup and identify what data you're losing

2

Audit

We design the server-side infrastructure tailored to your stack

3

2

We deploy GTM SS, configure all tags, and set up proper deduplication

4

Architecture

We verify data accuracy and provide documentation for your team

Supported platforms

Shopify, WooCommerce, Magento, PrestaShop, Custom platforms, Any website with GTM

Frequently Asked Questions

How much data am I actually losing?

Most e-commerce sites lose 30-50% of conversion data due to ad blockers and browser restrictions. We can run a quick audit to show you your specific data loss.

Will this affect my website speed?

No. Server-side tracking actually improves page speed because we move heavy tracking scripts off your website to the server.

Is this compliant with GDPR?

Yes. Server-side tracking gives you more control over data, making it easier to comply with privacy regulations. You control what data is collected and where it goes.

How long does implementation take?

Typically 2-4 weeks depending on complexity. We handle everything — you just need to provide access to your platforms.

What platforms do you support?

We work with Shopify, WooCommerce, Magento, PrestaShop, custom platforms, and any website that uses Google Tag Manager.

Ready to stop losing data?

Book a free 30-minute consultation. We'll analyze your current tracking setup and show you exactly what you're missing.

Book consultation

Commonly asked questions and answers

Phone:
+1 (555) 000-0000
Email:
contact@metrics.agency
How are you different from a full-service agency that also offers analytics?
We are not a full-service agency. We are technical analytics specialists. Many agencies treat analytics as a 'value-add'.
For us, it's our entire business.
They build dashboards; we build the entire data stack (server-side GTM, warehousing, activation). We are the experts they hire when the data gets too complex and critical to get wrong.

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