Server-Side Tracking

Recover 30-50% of Data You're Currently Losing.

Ad blockers, Safari ITP, privacy regulations—they're all eating your data. Server-side tracking solves this by moving data collection from the browser to your own server.

Get Server-Side Tracking
30-50%
Data recovery rate
2-3wk
Implementation time

Why You're Losing Data

Your tracking is under attack from multiple directions. Here's what's happening right now.

Ad Blockers

30-40% of users block tracking scripts. Your Google Analytics and Facebook Pixel never fire for these visitors.

Browser Restrictions

Safari ITP limits cookies to 7 days (or 24 hours for some). Your attribution windows are broken before purchase.

Third-Party Cookie Death

Chrome is phasing out third-party cookies. If you haven't moved to first-party data strategy, time is running out.

How Server-Side Tracking Works

Instead of sending data directly from the browser, server-side tracking routes everything through your own server first.

01

Audit & Discovery

We analyze your current tracking and identify exactly what data you're losing and where.

02

Architecture Design

We design server-side infrastructure tailored to your tech stack and business requirements.

03

Implementation

We deploy GTM SS, configure all tags, and set up proper deduplication between client and server.

04

Verification

We verify data accuracy, run parallel tracking, and deliver documentation for your team.

What's Included

GTM Server Container

Google Cloud hosted server-side GTM.

Facebook CAPI

Server-side Conversions API integration.

GA4 Server-Side

Resilient GA4 data collection.

Google Ads Enhanced

Enhanced conversions via server.

First-Party Cookies

Extended cookie lifetime and control.

Consent Mode v2

Full privacy compliance built in.

Frequently Asked Questions

How much data am I actually losing?

Typically 30-50% depending on industry and audience. Tech-savvy audiences have higher blocking rates. We can run a free audit to show you exact numbers.

Will this affect my site speed?

No. Server-side tracking often improves page performance because we move heavy scripts from the browser to the server.

Is this GDPR compliant?

Yes. Server-side tracking gives you more control over data, making compliance easier. You still need proper consent management.

How long does implementation take?

2-6 weeks depending on complexity. Simple e-commerce can be done in 2 weeks. Enterprise with multiple platforms takes 4-6 weeks.

Kamil Kijewski - Metrics Agency

Ready to Stop Losing Data?

Book a free 30-minute consultation. We'll analyze your current setup and show you exactly how much data you're losing.

Schedule Your Consultation

Tools

Services

Company

MTA Digital sp. z o.o., ul. Święty Marcin 29/8, 61-806 Poznań, Poland · NIP 7831727441 · KRS 0000561985 · part of MTA Group

Commonly asked questions and answers

Phone:
+48 793 933 596
WhatsApp
How are you different from a full-service agency that also offers analytics?
We are not a full-service agency. We are technical analytics specialists. Many agencies treat analytics as a 'value-add'.
For us, it's our entire business.
They build dashboards; we build the entire data stack (server-side GTM, warehousing, activation). We are the experts they hire when the data gets too complex and critical to get wrong.

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