Analytics Audit

Stop Flying Blind. Get Complete Visibility Into Your Data.

We find the gaps in your tracking before they cost you money. Our comprehensive audit reveals exactly what's broken, what's missing, and how to fix it—with a concrete action plan.

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47%
Average data loss we find
2wk
To full implementation

Is Your Data Telling the Wrong Story?

Most businesses don't know they have a tracking problem—until it costs them a campaign, a budget, or a customer.

Conversion Discrepancies

GA4 shows 100 purchases, your CRM shows 150. Which one is right? Neither—and you're optimizing based on fiction.

Missing Events

Key user interactions—add to cart, form submissions, video plays—aren't being tracked. You're flying blind.

Broken Attribution

UTM parameters are inconsistent, referral spam pollutes your data, and you can't trust your channel reports.

Our Comprehensive Audit Process

We don't use generic checklists. We map your specific business goals to your data infrastructure.

01

Technical Stack Review

Complete GTM container audit, GA4 configuration analysis, DataLayer review, cross-domain tracking verification, and consent mode compliance check.

02

Data Quality Assessment

Event tracking completeness, e-commerce data validation, user identification, bot traffic detection, and data freshness analysis.

03

Business Alignment

KPI mapping, stakeholder interviews, conversion funnel analysis, attribution model evaluation, and reporting gaps identification.

04

Implementation Roadmap

Prioritized fix recommendations, quick wins vs. strategic improvements, resource estimates, technical specifications, and monitoring plan.

What You'll Receive

Comprehensive Audit Report

50+ page document with all findings, screenshots, and technical details.

Prioritized Action Plan

Clear roadmap with quick wins, medium-term fixes, and strategic improvements.

Technical Specifications

Ready-to-implement specs your dev team can execute immediately.

Frequently Asked Questions

How long does an analytics audit take?

A standard audit takes 5-10 business days depending on the complexity of your setup. Enterprise environments with multiple properties and domains may take 2-3 weeks.

What do you need from us to get started?

Read-only access to your GA4 property, GTM container, and Google Ads account. We'll also schedule a 30-minute kickoff call to understand your business goals and KPIs.

What happens after the audit?

You receive a detailed report with prioritized recommendations. We can implement the fixes ourselves, hand off specs to your dev team, or do a hybrid approach. Most clients choose to have us implement the quick wins immediately.

How is this different from automated audit tools?

Automated tools check technical configuration. We go deeper—we evaluate whether your tracking actually answers your business questions. We interview stakeholders, analyze your conversion funnel, and align your measurement strategy with revenue goals.

Kamil Kijewski - Metrics Agency

Ready to Trust Your Data?

Book a free 30-minute consultation. We'll discuss your current setup and identify the biggest opportunities for improvement.

Schedule Your Free Consultation

Tools

Services

Company

MTA Digital sp. z o.o., ul. Święty Marcin 29/8, 61-806 Poznań, Poland · NIP 7831727441 · KRS 0000561985 · part of MTA Group

Commonly asked questions and answers

Phone:
+48 793 933 596
WhatsApp
How are you different from a full-service agency that also offers analytics?
We are not a full-service agency. We are technical analytics specialists. Many agencies treat analytics as a 'value-add'.
For us, it's our entire business.
They build dashboards; we build the entire data stack (server-side GTM, warehousing, activation). We are the experts they hire when the data gets too complex and critical to get wrong.

Stop 'Broken Data.' Start Building.

Get actionable guides, stack blueprints, and AI/ML insights from the Metrics Agency team. No fluff, just engineering.

Stop Debating Data. Start Driving Decisions.

Let's build the analytics foundation your business deserves. Schedule a free, no-obligation strategy call with our founder to discuss your goals.