Retail

Analytics Audit and Data Quality Fix

An omnichannel retailer had analytics that barely worked and skewed budget decisions.

12% inflated revenue removed
18% bot sessions filtered
97% backend conversion match

Duplicate transactions, bot traffic and Google Ads conversions that did not match the backend inflated results.

Our approach

We audited GTM, GA4, Google Ads conversions and third-party scripts, found 23 issues and rebuilt GTM from scratch.

Ready for results like these?

Let's start with a conversation about your data — no strings attached.

Tools

Services

Company

MTA Digital sp. z o.o., ul. Święty Marcin 29/8, 61-806 Poznań, Poland · NIP 7831727441 · KRS 0000561985 · part of MTA Group

Commonly asked questions and answers

Phone:
+48 793 933 596
WhatsApp
How are you different from a full-service agency that also offers analytics?
We are not a full-service agency. We are technical analytics specialists. Many agencies treat analytics as a 'value-add'.
For us, it's our entire business.
They build dashboards; we build the entire data stack (server-side GTM, warehousing, activation). We are the experts they hire when the data gets too complex and critical to get wrong.

Stop 'Broken Data.' Start Building.

Get actionable guides, stack blueprints, and AI/ML insights from the Metrics Agency team. No fluff, just engineering.

Stop Debating Data. Start Driving Decisions.

Let's build the analytics foundation your business deserves. Schedule a free, no-obligation strategy call with our founder to discuss your goals.