SaaS B2B

GA4 Migration and Full-Funnel Analytics

A B2B SaaS company with 200k+ monthly visits ran Universal Analytics next to a broken GA4 setup.

100% funnel visibility
68% enterprise deals with 3+ touchpoints
Real-time dashboards, not exports

Marketing could not attribute pipeline revenue to campaigns; the two systems disagreed.

Our approach

We built a measurement plan mapping KPIs to GA4 events, cross-domain tracking and a BigQuery pipeline joining GA4 with HubSpot.

Ready for results like these?

Let's start with a conversation about your data — no strings attached.

Tools

Services

Company

MTA Digital sp. z o.o., ul. Święty Marcin 29/8, 61-806 Poznań, Poland · NIP 7831727441 · KRS 0000561985 · part of MTA Group

Commonly asked questions and answers

Phone:
+48 793 933 596
WhatsApp
How are you different from a full-service agency that also offers analytics?
We are not a full-service agency. We are technical analytics specialists. Many agencies treat analytics as a 'value-add'.
For us, it's our entire business.
They build dashboards; we build the entire data stack (server-side GTM, warehousing, activation). We are the experts they hire when the data gets too complex and critical to get wrong.

Stop 'Broken Data.' Start Building.

Get actionable guides, stack blueprints, and AI/ML insights from the Metrics Agency team. No fluff, just engineering.

Stop Debating Data. Start Driving Decisions.

Let's build the analytics foundation your business deserves. Schedule a free, no-obligation strategy call with our founder to discuss your goals.