E-Commerce

Server-Side Tracking Recovery

Recovered 94% of lost conversions for a mid-size e-commerce brand after iOS 14.5 and consent changes.

94% lost conversions recovered
<5% GA4 vs backend discrepancy
42% Meta ROAS accuracy boost

A mid-size e-commerce brand was losing 35-40% of conversion data after iOS 14.5 and cookie-consent changes; Facebook ROAS was unreliable and GA4 showed 30% fewer transactions than the payment processor.

Our approach

We deployed a full server-side stack on GCP: GTM Server-Side, Conversions API for Meta, enhanced conversions for Google Ads and a first-party data pipeline.

Ready for results like these?

Let's start with a conversation about your data — no strings attached.

Tools

Services

Company

MTA Digital sp. z o.o., ul. Święty Marcin 29/8, 61-806 Poznań, Poland · NIP 7831727441 · KRS 0000561985 · part of MTA Group

Commonly asked questions and answers

Phone:
+48 793 933 596
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How are you different from a full-service agency that also offers analytics?
We are not a full-service agency. We are technical analytics specialists. Many agencies treat analytics as a 'value-add'.
For us, it's our entire business.
They build dashboards; we build the entire data stack (server-side GTM, warehousing, activation). We are the experts they hire when the data gets too complex and critical to get wrong.

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Let's build the analytics foundation your business deserves. Schedule a free, no-obligation strategy call with our founder to discuss your goals.