Google Tag Manager

Take Control of Your Tags. Deploy Faster, Break Less.

Stop waiting weeks for developer deployments. We build GTM containers that let your marketing team move fast—without breaking your site or your data.

Get Your GTM Optimized
90%
Faster tag deployment
0
Dev dependency for tags

Is Your GTM Container a Mess?

Most GTM containers grow organically into chaos. Duplicate tags, broken triggers, zero documentation.

Slow Page Load

Too many tags firing on every page. Your Core Web Vitals are tanking and users are bouncing.

Duplicate Data

The same conversion fires 3 times. Your ad platforms show inflated numbers and you're over-attributing.

Fear of Breaking Things

Nobody knows what half the tags do. You're afraid to touch anything because the last change broke checkout.

Our GTM Excellence Framework

We build GTM containers that are clean, documented, and ready for your team to use confidently.

01

Container Cleanup

We audit every tag, trigger, and variable. Remove duplicates, fix broken references, and establish clear naming conventions.

02

DataLayer Architecture

We design a robust dataLayer that captures all the information you need in a consistent, predictable structure.

03

Performance Optimization

Tag sequencing, firing priorities, and selective loading so your tags don't destroy page speed.

04

Documentation & Training

Every container comes with complete documentation. We train your team to make changes confidently.

Tags We Implement

Google Analytics 4

Full GA4 event tracking via GTM.

Google Ads

Conversion tracking and remarketing tags.

Meta Pixel

Facebook/Instagram conversion API.

LinkedIn Insight

B2B conversion and audience tracking.

TikTok Pixel

Event-based TikTok ads tracking.

Hotjar / Clarity

Session recording and heatmap tools.

Frequently Asked Questions

Can our marketing team manage tags after implementation?

Absolutely. We build GTM containers with clear naming conventions and documentation. We also provide training so your team can add, modify, and debug tags independently.

Will adding more tags slow down our website?

Not if done correctly. We optimize tag firing with sequencing, priorities, and trigger conditions. Most clients see improved page speed after we clean up their container because we remove duplicate and unnecessary tags.

How do you handle consent management?

We implement Consent Mode v2 natively in GTM. Tags only fire when appropriate consent is given, and we set up behavioral modeling for users who decline. This ensures GDPR/ePrivacy compliance while maximizing data collection.

What platforms can you integrate via GTM?

Virtually any marketing or analytics platform: Google Analytics 4, Google Ads, Meta/Facebook, LinkedIn, TikTok, Pinterest, Criteo, Hotjar, Clarity, CRM systems, and custom endpoints via webhooks.

Kamil Kijewski - Metrics Agency

Ready for a Clean GTM Setup?

Let's talk about your tracking needs and build a GTM container you can trust.

Schedule Your GTM Consultation

Tools

Services

Company

MTA Digital sp. z o.o., ul. Święty Marcin 29/8, 61-806 Poznań, Poland · NIP 7831727441 · KRS 0000561985 · part of MTA Group

Commonly asked questions and answers

Phone:
+48 793 933 596
WhatsApp
How are you different from a full-service agency that also offers analytics?
We are not a full-service agency. We are technical analytics specialists. Many agencies treat analytics as a 'value-add'.
For us, it's our entire business.
They build dashboards; we build the entire data stack (server-side GTM, warehousing, activation). We are the experts they hire when the data gets too complex and critical to get wrong.

Stop 'Broken Data.' Start Building.

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