Google Analytics 4

GA4 Done Right. Finally Understand Your Users.

GA4 is powerful—but only if configured correctly. We implement event-based tracking that captures the full customer journey, not just pageviews.

Get GA4 Configured Properly
100+
GA4 implementations
3x
More actionable data

Why Most GA4 Setups Fail

Default GA4 gives you pageviews and sessions. That's not enough to make business decisions.

Default Config = Useless Data

Out-of-the-box GA4 misses 80% of meaningful user interactions. You need custom events.

Complex Event Model

GA4's event-based model is powerful but confusing. Most setups have duplicate events, missing parameters, or broken conversions.

Data Sampling Issues

High-traffic sites hit sampling limits. Without BigQuery export, you're making decisions on incomplete data.

Our GA4 Implementation Approach

We don't just install GA4—we engineer a measurement system tailored to your business.

01

Custom Event Architecture

We design an event taxonomy specific to your business model—E-commerce, SaaS, Lead Gen, or Media. Every meaningful user action gets tracked.

02

Enhanced E-commerce

Full product data, purchase funnels, promotions, refunds—the complete E-commerce measurement spec.

03

BigQuery Integration

We connect GA4 to BigQuery for unsampled, raw data access. Build custom reports, train ML models, or join with your CRM data.

04

Privacy-First Setup

Consent Mode v2, data retention policies, user data deletion—we ensure your GA4 setup is GDPR compliant from day one.

What's Included

GA4 Property Setup

Full property configuration with data streams and filters.

Custom Event Tracking

Business-specific events tailored to your goals.

Conversion Setup

Key events marked and validated as conversions.

Google Ads Link

Seamless integration with your ad accounts.

Custom Reports

Explorations and reports built for your team.

BigQuery Export

Raw, unsampled data in your data warehouse.

Frequently Asked Questions

How long does a GA4 implementation take?

A standard implementation takes 2-4 weeks. This includes event architecture design, GTM configuration, testing, and validation. Complex e-commerce setups with multiple platforms may take 4-6 weeks.

Will I lose my historical Universal Analytics data?

Universal Analytics data remains accessible in your old property. GA4 uses a fundamentally different data model, so data doesn't migrate directly. We help you set up GA4 alongside UA to start building history immediately.

What if we already have GA4 but it's not set up properly?

Most GA4 implementations we audit have significant gaps. We start with a configuration review, identify what's missing or broken, and fix it. This is typically faster and cheaper than starting from scratch.

Do you handle BigQuery setup and integration?

Yes. We set up the GA4-to-BigQuery export, create optimized SQL queries for your key reports, and can build Looker Studio dashboards on top of your BigQuery data for unsampled insights.

Kamil Kijewski - Metrics Agency

Ready for GA4 That Actually Works?

Let's talk about your measurement needs and build a GA4 setup you can trust.

Schedule Your GA4 Consultation

Tools

Services

Company

MTA Digital sp. z o.o., ul. Święty Marcin 29/8, 61-806 Poznań, Poland · NIP 7831727441 · KRS 0000561985 · part of MTA Group

Commonly asked questions and answers

Phone:
+48 793 933 596
WhatsApp
How are you different from a full-service agency that also offers analytics?
We are not a full-service agency. We are technical analytics specialists. Many agencies treat analytics as a 'value-add'.
For us, it's our entire business.
They build dashboards; we build the entire data stack (server-side GTM, warehousing, activation). We are the experts they hire when the data gets too complex and critical to get wrong.

Stop 'Broken Data.' Start Building.

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Let's build the analytics foundation your business deserves. Schedule a free, no-obligation strategy call with our founder to discuss your goals.