For example if you are an entrepreneur and selling your products via website store, probably You would like to know how many users visits your website from specific sources like your Google Ads or Facebook campaigns and organic traffic and which sources are responsible for the most of your revenue. In this case we would set up on your website an analytical tool eg. Google Analytics. Then after correct implementation of this tool and gathering appropriate amount of data, we would prepare reports and analysis about users behaviours with the insights that can help improve your website and marketing strategy.