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UX audit – What is it? Why is it worth conducting a website usability audit?
Let us assume that you run the Internet store or a campaign for an online store. You notice that users find your eCommerce via the
Custom Conversion Rate Monitoring System for Google Analytics
What are custom alerts? One of the most important functionalities of Google Analytics is custom alerts that we can configure at the view level. Alerts
Web analyst’s notebook – May 2020
Welcome to our monthly cycle! Are you tired of searching and looking for Web analytics news? No wonder – dozens of articles from the field
The Complete Guide to AWIN Journey Tag Setup and Conversion Tracking with Google Tag Manager
Awin is one of the largest affiliate networks in the world. It brings together thousands of advertisers and publishers around the world to deliver conversions
Case Study: SEO reporting Automation
Recently I participated in a webinar about Reporting Automation. The curious thing, that was mentioned was, that on average a specialist spends 1h per week
The definitive guide to creating multichannel PPC dashboards
A dashboard is a great tool for all clients. In particular when you have multiple channels in place and want to monitor all of them